No comment. Unrated.
There was a time back in the 1990s when I lived in Oxfordshire when Hook Norton was a go-to beer for me.
Those were the days when the brewery still had a bit of self-respect, and called its session bitter Hook Norton Bitter rather than Hooky. Although Old Hooky may still have been called Old Hooky. I don't recall.
Since those halcyon days, Hook Norton has succumbed to the caprice of whoever they hired to do their marketing, and now everything has become 'Hookified'.
What they've seemed to miss is that it's the drinkers who favour referring to beers in affectionate abbreviations, not the brewers.
I'm not sure how long Hooky Gold has been around, but nearly twenty years after the golden beer craze prompted by the popularity of Hopback's Summer Lightning, Hook Norton have jumped the shark.
There was a time back in the 1990s when I lived in Oxfordshire when Hook Norton was a go-to beer for me.
Those were the days when the brewery still had a bit of self-respect, and called its session bitter Hook Norton Bitter rather than Hooky. Although Old Hooky may still have been called Old Hooky. I don't recall.
Since those halcyon days, Hook Norton has succumbed to the caprice of whoever they hired to do their marketing, and now everything has become 'Hookified'.
What they've seemed to miss is that it's the drinkers who favour referring to beers in affectionate abbreviations, not the brewers.
I'm not sure how long Hooky Gold has been around, but nearly twenty years after the golden beer craze prompted by the popularity of Hopback's Summer Lightning, Hook Norton have jumped the shark.
